Score the hype. Cite everything. Pick no side.
Hype Check Live exists to close one gap: the distance between how loud a claim is and how true it is. Every week, across every field.
The problem we are solving
Hype is not a tech problem anymore. It is everywhere. A record that is not a record. A study that does not say what the headline says. A miracle product, a can't-miss stock, a season-defining streak. Every field now runs on the loudest claim, because attention is the currency and overstatement is the fastest way to earn it. The correction never travels as far as the claim.
What is missing is a calm, consistent read. Not another hot take, and not a lecture. Just a simple question asked the same way every time: how much of this is real, and how much is hype.
How each edition works
Every week we take five or six of the loudest claims, one per domain, across business, tech, money, science and health, culture, and sports. Each gets the claim in plain terms, a two or three sentence check, a source, and a score from zero to one hundred on a real-to-hype meter. We also flag one Quietly Real item, the true thing nobody amplified, and check one reader-submitted claim.
The rules of evidence
- Every number is real and citable. We never invent or estimate a statistic.
- We check claims, not people or parties. Politics rides in only as a checkable number, chosen from across the spectrum.
- The score follows a published, repeatable method, so it is not just a vibe.
- We credit the underhyped as readily as we flag the overhyped.
- No hype words, no doom, no sides. Plain, direct, and useful.
Who publishes it
Hype Check Live is published by Mark Lynd, a five-time CEO, CIO, and CISO, four-time book author, and keynote speaker, ranked among the top global thought leaders in technology. He has spent his career helping leaders separate signal from noise and make good calls under pressure.
Hype Check Live is the broad, everyday sister of his deep AI and cybersecurity newsletter, Hype Check Now. Same instinct, wider aim. Learn more about Mark at marklynd.com.